MAKE IT MATTER.

REEL
ABOUT

Tamara Lawrence, or better known as "Tee," is a storyteller, acclaimed creative visionary, and global Creative Director. Tee began her professional journey back in 2002 as a designer in Germany. From there, she joined the world of ad agencies and tech, where she most recently led remarkable brand, product, and marketing campaigns at Uber, driving transformative impact and change across the US&C, EMEA, and APAC markets.

MAKE IT MATTER

Tee's success is deeply rooted in her relentless pursuit to "make it matter." She continously challenges the status quo by asking, "Why should we care?" It's not just about the end product; it's about how the brand connects with its audience, shapes individuals, and inspires communities. It's the narrative we weave, the emotions we ignite, and ultimately, the lasting impact a brand has on culture. 

POWER OF THE TRIBE

With a proven track record of leading, coaching, and mentoring people and teams across diverse global campaigns, Tee believes in the power of the collective and the tribes we build. When we empower and cultivate inclusive spaces with diverse talent, we can unlock innovation. In this transformative environment, we transcend mediocrity, inspire, and foster excellence with a meaningful impact-driven ROI.

EXPERIENCE

ZILLOW
NOVEMBER 2024 - MARCH 2025 / CREATIVE CONSULTANT

INDEPENDENT BRAND CREATIVE CONSULTANT
JUNE 2022 - CURRENT / CREATIVE DIRECTOR, SPEAKER, CONSULTANT, COACH

CO-FOUNDER CAPITOL CREATIVE ALLIANCE (FORMERLY CREATIVITY+)
2016 - CURRENT / SACRAMENTO, CA

UBER
JUNE 2021- JUNE 2022 / CREATIVE DIRECTOR

UBER
OCT 2017 - JUNE 2021 / DESIGN MANAGER, ASSOCIATE CREATIVE DIRECTOR

CDA
FEB 2016 - OCT 2017 / DESIGN LEAD & ART DIRECTOR

MERING CARSON / EMCEE DESIGN
JUN 2010 - FEB 2016 / SENIOR DESIGNER & ART DIRECTOR

ASTONE CROCKER FLANAGAN
JUL 2007 - JUN 2010 / DESIGNER

GRAFIK DESIGN 25
FEB 2002 - MAY 2004 / DESIGNER

CAPABILITIES

Creative & Marketing Strategy

Storytelling

Brand Identity 

Campaign Development & Messaging

Art Direction

Team Leadership & Coaching

Film & Photo Production

Print & Packaging Design

Interactive & Web Design

Environmental & Experiential Design

Coaching & Mentoring

LET’S CONNECT

EMAIL
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