ABOUTTamara Lawrence, or better known as "Tee," is a storyteller, acclaimed creative visionary, and global Creative Director. Tee began her professional journey back in 2002 as a designer in Germany. From there, she joined the world of ad agencies and tech, where she most recently led remarkable brand, product, and marketing campaigns at Uber, driving transformative impact and change across the US&C, EMEA, and APAC markets.
MAKE IT MATTERTee's success is deeply rooted in her relentless pursuit to "make it matter." She perpetually challenges the status quo by asking, "Why should we care?" It's not just about the end product; it's about how the brand connects with its audience, shapes individuals, and transforms communities. It's the narrative we weave, the emotions we ignite, and ultimately, the lasting impact the brand has on culture.
POWER OF THE TRIBEWith a proven track record of leading, coaching, and mentoring individuals and teams across diverse global campaigns, Tee believes in the power of the collective and the tribes we build. When we empower and cultivate inclusive spaces with diverse talent, we can unlock innovation. In this transformative environment, we transcend mediocrity, inspire, and foster excellence with a meaningful impact-driven ROI.
EXPERIENCEUBER
SEP 2021- JUNE 22 / CREATIVE DIRECTOR
UBER
OCT 2017 - SEP 2021 / DESIGN MANAGER, ASSOCIATE CREATIVE DIRECTOR
CREATIVITY+
2016 / CO-FOUNDER / SACRAMENTO
CDA
FEB 2016 - OCT 2017 / SENIOR DESIGNER & ART DIRECTOR
MERING CARSON / EMCEE DESIGN
JUN 2010 - FEB 2016 / SENIOR DESIGNER & ART DIRECTOR
ASTONE CROCKER FLANAGAN
JUL 2007 - JUN 2010 / DESIGNER
GRAFIK DESIGN 25
FEB 2002 - MAY 2004 / DESIGNER
CAPABILITIESCreative & Marketing Strategy
Brand Identity
Campaign Development & Messaging
Art Direction
Team Leadership & Coaching
Film & Photo Production
Print & Package Design
Interactive & Web Design
Environmental & Experiential Design
Coaching & Mentoring
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