get out
the vote
OVERVIEWIn 2020, despite facing unprecedented challenges, Uber persevered in its mission to redefine the future of transportation for the better. With the upcoming presidential elections coinciding with the ongoing barriers posed by the Covid pandemic, communities across the US were faced with issues related to voter participation.
As the leading mobility platform, we seized the opportunity to leverage our brand's platform, extensive reach, and key verticals, including Rides and Eats, to ensure that people from diverse racial and economic backgrounds had accessible means to exercise their right to vote.
IDEAOur strategy was direct yet powerful: we crafted a dynamic and compelling campaign that leveraged various channels, partnerships, and in-app integrations such as providing polling trackers and discounted rides to and from the polls on Early Voting and Election Day. Our aim was to educate and empower users, providing them with resources and a seamless process to exercise their right to vote through a single tap – and perhaps even enjoying some pizza while waiting in line.
IMPACTThe campaign made a significant impact nationwide and successfully navigated COVID-19 challenges, guiding early voting, addressing poll worker shortages, and enhancing the experience for those in long lines. Seamlessly integrated with Uber’s core products, Rides & Eats, its bilingual communications, and the Pizza to the Polls partnership offered Restaurant Partners a nonpartisan spotlight in the 2020 Election.
The stats: 76K new voter registrations, assisted 366K individuals in navigating early vote options, guided 83K to their polling locations, provided 32K rides to and from the polls, recruited 2.8K poll workers, fed 856K of people in long lines, and generated $43M in PR value.
