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OVERVIEWAt Uber's 2022 Go/Get product event, innovation, human connection, and the reimagining of magical experiences were at the heart of this launch. In an era of postponed travel plans and delayed aspirations, a collective longing emerged—a desire to reconnect and move forward again as restrictions and the constraints of social distancing were lifted. Go/Get served as both a reminder and a catalyst, to empower riders and drivers across the globe to follow their dreams again, and to ‘go anywhere and get anything.’
PRODUCT EVENT FILM
IDEAFor Uber’s annual product event, we set out to disrupt the traditional tech event format by moving away from lengthy keynotes. Instead, we produced a short film, running 10 ½ minutes, designed to take viewers on a ride at Uber speed. Our objective? To humanize tech and to reaffirm the brand’s position as the one global platform that empowers users to go anywhere and get anything.
To bring this vision to life, we teamed up with the multi-talented Ilana Glazer - writer, actor, comedian, mother, and ultimate go-getter. As she takes us along on her journey, Ilana gives us a glimpse into her life and how Uber's latest product innovations effortlessly transform the seemingly impossible into reality.
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